Depressed Cake Shop Pops Up in Shrewsbury

Local cafes and bakers have been challenged to create delicious grey cakes for an upcoming event, a Depressed Cake Shop, aiming to get people talking about mental health.

Shrewsbury Museum and Art Gallery, in partnership with Shropshire Mind, will be hosting a Depressed Cake Shop on Tuesday 10 October from 11am-2pm at Shrewsbury Museum and Art Gallery, The Square, Shrewsbury, SY1 1LH.An image of a grey cake with a multi-coloured inside with a banner at the top advertising the depress cake shop at Shrewsbury Museum and Art Gallery on Tuesday 10 October from 11am until 2pm.

The pop-up will take place on World Mental Health Day and will be raising funds for Shropshire Mind (Reg. Charity No. 1003117)

Many of Shrewsbury’s cafes and bakeries have volunteered to bake for the event – with one proviso – all of the baked goods on sale will have an element of grey to signify the grey cloud that can descend over someone who is struggling with mental health issues.

Stop. Coffee Shop, Ginger & Co and O’Joy are among the many bakers whose delicious and poignant treats will be on sale.

Everyone is welcome at the event.

Fay Bailey of Shrewsbury Museum and Art Gallery, said:

“Shrewsbury has a wealth of baking talent and we are very excited to see how that creativity will be put to use to make ‘depressed’ yet delicious grey cakes, while at the same time raising funds for Shropshire Mind and raising awareness of an increasingly important issue.”

Lezley Picton, Shropshire Council Cabinet member for Culture and Leisure, said:

“Museums are diverse places so it’s great that Shrewsbury Museum & Art Gallery are working with local charities such as Shropshire Mind and local businesses to become even more inclusive to all, while at the same time raising awareness of an important and relevant subject through the Depressed Cake Shop.”

Heather Ireland, Manager at Shropshire Mind said:

“Approximately one in four people in the UK experience a mental health problem each year.

That is why we want to use World Mental Health Day to raise awareness of these issues here on our doorstep in Shropshire.”

The Depressed Cake Shop movement was started in London in 2013 as a unique way to raise awareness of mental health issues as well as raise money for mental health charities.

It has become an international phenomenon, with Depressed Cake Shops popping up across the world in the UK, USA, Malaysia, Australia, India – and now Shrewsbury.

The movement has raised more than £78,000 for mental health charities around the world.

The pop-up is part of a series of events aimed at welcoming new visitors to Shrewsbury Museum and Art Gallery.